Broadcasters, Raise Your Hammers

NAB Show incorporates community spirit into convention

When the National Association of Broadcasters Show comes to town April 10-15, it will leave an impact—and not just through convention dollars and advertising. Attendees will actually build a new house for a local family, thanks to the Build 2010 House Project sponsored by VCI Solutions and guided by Habitat for Humanity Las Vegas.

Volunteers can sign up for two-hour shifts (and/or make a monetary donation) and participate in the homebuilding right there—mid-convention—in the Silver parking lot of the Las Vegas Convention Center.

This will be the second house that VCI Solutions has helped build. The company undertook the first one last year in Springfield, Mass., near its corporate office. Participants were so impressed with the experience, they decided to do another, and, this time, invite the rest of their industry to join in.

“We want the broadcast industry to come together as whole in this partnership to build one entire home for a Las Vegas family,” says Deanna Kennedy, director of marketing communications for VCI Solutions. “The economic downturn and volatility of the advertising market has directly impacted the broadcasting industry over the last year. Building partnerships is one way for our industry to band together for the future. The Build 2010 House Project is great representation on how partnerships can benefit us all.”

The NAB Show will draw about 85,000 audio, visual and film content professionals to Las Vegas, and is just one of nearly 20,000 conventions that come to town each year, bringing in 4.5 million attendees.

Big names on tap for the NAB Show include: Dana Walden and Gary Newman, Twentieth Century Fox Television executives; Stan Lee, iconic comic book creator; Michael J. Fox, who will receive NAB’s Distinguished Service Award; Jim Parsons, The Big Bang Theory, winner of the Television Chairman’s Award; Dick Ebersol, representing NBC Sports, which will be inducted into the NAB Television Hall of Fame; Matthew Weiner, creator/executive producer, Mad Men; Anthony E. Zuiker, creator and executive producer, CSI; Russ Mitchell, CBS News; writer/producer Jesse Alexander, Heroes, Lost; and Ian Sander, executive producer, Ghost Whisperer.

The 3-D Pavilion has doubled in size since its debut last year. Technologies include 2-D-to-3-D conversion, digital cinema products, advances in eyewear and display monitors. Trends in 3-D production and 3-D sports also will be prevalent.

New mobile Digital TV devices will be on display at the Mobile DTV Marketplace in the grand lobby and the Mobile DTV Pavilion on the show floor.

The new Destination Broadband exhibit area and theater on the show floor will include more than 50 exhibitors and the latest innovations in online video creation and distribution enabled by broadband technology.

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