Zappos CEO Tony Hsieh changed modern American corporate culture. Now, after re-writing the rules of how to do business (and how to treat employees), he has written a book about it.
On June 7, Hsieh releases his chronicle, Delivering Happiness: A Path to Profits, Passion, and Purpose (Grand Central Publishing). In the book he recounts how he has been affected by everything from online poker to Red Bull, and how he applied all of it to business and life. He tells the story of how he founded his first successful company, LinkExchange (which he sold to Microsoft in 1999 for $265 million), and how he started fresh with Henderson-based Zappos.
Zappos famously offers new employees $2,000 to quit, and allows customer service representatives to take calls using their own words, disregarding the long-held tradition of scripted call centers. The company was named to Fortune’s list of Best Companies to Work For in 2009 and 2010.
“If you really just think about how to make customers happy and how to make employees happy, that actually, in today’s world, ends up being good for business,” Hsieh says. (Read more about his business philosophy in “Seven Questions.”)
To promote his 272-page release, Hsieh embarked on an untraditional book tour of sorts, hosting a string of virtual happy hours across the country, from the lounge at the Palms, to the Trump Soho hotel in New York City. He invited friends and fans to join him via Twitter and his blog, and allowed those who couldn’t make it to tune in and share a few rounds via live stream, over the Internet.
Delivering Happiness is available for pre-sale on Amazon.com for $14.39 and has a list price of $23.99.