On May 25, MGM Mirage unveiled five Las Vegas-specific applications for iPhones and other smart devices, including the city’s first augmented reality app, “Vegas Reality.” All five are available for free download from the iTunes store, and provide users with information regarding MGM’s resorts. The apps link to individual properties’ Twitter and Facebook accounts, and utilize GPS technology to deliver location-specific content and offers.
To experience “Vegas Reality,” users point an iPhone 3GS at a MGM property. From there, the app generates information-packed animations layered on top of the real-time picture in the viewfinder. Users can explore CityCenter’s public art collection and learn about each installation by referencing built-in artist bios and anecdotal facts about each piece, among other things.
MGM sourced developers at Resort Technology Partners to create the new application, and collaborated with MacroView Labs to create a second app, “Entertainment of Las Vegas,” which works on all iPhones, as well as the iPod Touch and iPads, allowing users to watch previews, find showtimes, browse event calendars, get directions and buy tickets for events at all MGM properties.
MacroView created three more property-specific apps—for New York-New York, Mandalay Bay and MGM Grand, and additional apps are being developed for the remaining MGM properties and attractions in Las Vegas.