Get a Room

Poker legend Phil Ivey has one. Casino mogul Bobby Baldwin has one. And now UFC announcer Bruce Buffer has one, too: a namesake poker room.

Buffer’s likeness has been added to MGM Mirage’s family of card rooms, reaching from the main poker room at Luxor, to the high-stakes lounge, to the “Buffer Zone Retail Shop” in the LX Logo Shop.

The voice of the UFC will host tournaments in his namesake venues, and on UFC weekends, his rooms will host Octagon-inspired card games and autograph-signing sessions. A savvy merchandising effort is also under way, including Buffer’s own line of T-shirts, Silver Star, which will be sold at the gift shop and in the poker room.