Don’t call it a comeback. David Yurman never left the building. Now with his son Evan at his side designing men’s jewelry so on-trend, cool and hip that R&B mega-star Usher is among the celebrity clientele, David Yurman will always be considered contemporary.
“It’s multi-generational,” Yurman says of his customer base. “It could be the grandmother. It could be the baby, and everyone in between. And they are collectors. I have an amazing amount of loyal collectors.”
Known for his iconic cable bracelet, a stunning piece of swirled, sculpted metal that seemingly never goes out of style, one might believe that the Yurman story began in the 1980s. However, the real journey during his adolescent years when he studied the art of sculpting.
In the 1960s, Yurman met his wife Sybil, a painter, and they were married in the 1970s. By the mid-’80s, both learned all they could about the fine jewelry market and established the David Yurman company. Today, they work as a team with their son included in the design process.
“Everything we do, we collaborate on,” Yurman explains. “It’s not easy. It’s like democracy. So the jewelry will change, because we collaborate, and there’s more influence in the collection.” Celebrating 30 years, Yurman and team went into their design archives, selected 25 pieces and made a limited edition of 30 for each. Once sold, those pieces are officially retired. “We’re always remaking pieces. It’s just a better way to produce,” Yurman says.
In the last two years, the jewelry brand has been experimenting with new materials.
“Our son is a stone aficionado. He’s using some amazing spinels and color change garnets. It keeps us excited,” Yurman says.
He has also added titanium, new alloys of silver, moon quartz and brown-green tourmaline to his design collection.
Grateful for his success, David Yurman never stops giving back. While visiting his Las Vegas store at the Forum Shops at Caesars during a fundraising benefit for the Nevada Cancer Institute, Yurman quotes former Dodgers pitching great Orel Hershiser as one of the inspirations for his own charitable contributions.
“He said, ‘If you have a lot, if you have extra, it’s incumbent upon you to give it back. Because at the end of the day, it’s really not yours.’ And the pleasure of giving back is so immense,” Yurman says.
David Yurman’s Las Vegas retail store includes fine jewelry, timepieces and sunglasses.