Forever 21 Debuts Store No. 4

Forever 21 introduced big-box concepts to its mall-based stores in February, and on July 24, the L.A.-based retailer brings its standout, stand-alone format to Fashion Show.

The new 126,000-square-foot location—the biggest in Nevada—features 132 fitting rooms, 36 cash registers and nearly 650 full- and part-time employees.

The store has a range of merchandise spread across 20 concept sections, from sophisticated career attire to workout wear. New brands are on the racks, too—a men’s line, 21 Men, an upscale, Los Angeles-inspired line called Twelve-by-Twelve and a plus-size collection, Faith 21. The store also sells Love and Beauty brand cosmetics.

The first 700 guests at the grand opening will be given gift cards worth up to $210. Before that, shoppers can register to win a $521 gift card at the Forever 21 stores at Meadows and Boulevard malls. The third area location, at Galleria at Sunset in Henderson, is not participating in the promotion.



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