Women walking barefoot as they leave a nightclub, high-heel shoes in hand, are a common sight in Las Vegas. Sometimes they’re crying, sometimes they’ve lost their friends and sometimes they are looking for a lost phone, but almost always their feet are killing them.
After years of witnessing this smirk-worthy sight, four Las Vegans saw an opportunity. Their new invention, Afterheelz, won’t cure a broken heart, find lost friends or locate a missing phone, but it will save girls from the barefoot walk of shame.
Afterheelz are portable shoes—foldable ballet flats or roll-up flip-flops—that fit into most purses. As ladies prepare to leave the club, they simply unzip a storage pouch to remove the walking-friendly shoes and change into something more comfortable. The Afterheelz case becomes a tote bag in which to carry those sky-high Louboutins home.
Co-creator Jennifer Maneracharasi came up with the idea after relieving her own tired tootsies.
“I came home from the salon with a pair of those disposable flip-flops after getting a pedicure and it just hit me: Why not make something like this—stylish and convenient—for every girl to have?”
It took just two months to get Afterheelz from the idea stage to store shelves. “Going through the legalities, trademark criteria and making sure the [Indian] manufacturers we dealt with were socially compliant were the most time-consuming,” she says.
Afterheelz come in a variety of colors, and sell for $20-$22 at Wynn, Encore, Wet Republic at MGM Grand and Euphoria salons. The company will soon start selling them online for $15 (flip-flops) or $20 (ballet flats). afterheelz.net.