More in Store

Amid a battered retail industry, Las Vegas Outlet Center accelerates its growth

Gap Factory, Guess, New Balance and True Religion will join the outlet’s current collection.

Las Vegas is at the center of a rapidly evolving retail world, and Las Vegas Outlet Center is one of its driving forces. With the addition of 70,000 square feet and a host of new retailers, this retail property at Las Vegas Boulevard and Warm Springs Road is marketed to conjure buzz, interest and hype.

“Everyone benefits from an overhaul of this nature,” says Alexandra Goranson, area marketing director for both Las Vegas Outlet Center and downtown’s Las Vegas Premium Outlets. “Aside from creating new construction and retail jobs, we are amplifying our already enhanced shopping destination for area residents and visitors.”

Although the setting of the Las Vegas Outlet Center looks a little rough, with rubble and gates surrounding the center’s construction areas, there is potential for a diamond of a shopping site. The future includes a Gap Factory Store, Guess, Loft Outlet, New Balance, True Religion and Under Armour—all set to open in the spring upon completion of the expansion. More store openings will be announced soon.

The additional space will increase the size of Las Vegas Outlet Center to 540,000 square feet, which includes retail and restaurants. An architectural extension of this enormity allows select stores already at the center to proactively develop their retail model and merchandise inventory by moving into larger suites. “Expanding Las Vegas Outlet Center not only fulfills merchants’ demand for space, but also satisfies shoppers’ desires to have an even greater selection of brands,” Goranson says.

Meeting the necessity of eco-friendly considerations while also upgrading the interior lighting, the mall is progressively lowering its energy usage and overall carbon footprint through the use of high-efficiency and compact fluorescent fixtures. Another improvement that shoppers will enjoy is a larger parking lot designed to complement the increased size of the complex.

Today, Las Vegas Outlet Center boasts 130 stores featuring an impressive list of leading brands such as Calvin Klein, Converse, Sean John, Nike, Volcom and Zales with sizeable discounts of 25-65 percent off retail prices. There are also two food courts, both of which are receiving a wall-to-wall remodeling as part of the planned expansion.

Despite a sluggish economy, Goranson says that the mall owner, Simon Property Group, has advanced the project exactly as planned. “Everything just came together,” she reports. “New merchants showed an interest in joining the property while current merchants wanted to expand. We know that shoppers always love to find more choices, and Las Vegas is a destination that keeps changing. It’s exciting to add new stores that keep the center fresh and current.”

More surprises are in store, too, Goranson says, and that may include a change in the property’s name. Originally opened as Belz Outlet in 1993, Simon changed the name in 2003 when it purchased the property and on the same day it opened sister shopping center Las Vegas Premium Outlets. Since then, Las Vegas Outlet Center has welcomed the supplement of heavy cache brand-name retailers to its merchant mix: Coach, DKNY, Esprit and Kenneth Cole. In November, popular surf and snow lifestyle brand O’Neill will open.