Yvette and Brad Masterson

Principals, Y Public Relations; ages 43 and 32, respectively

Yvette’s style icons: Demi Moore, Jennifer Lopez and Ali McGraw.

Brad’s style icons: Cary Grant, Tom Ford and Dean Martin.

What she’s wearing now: Nanette Lepore dress, Marni shoes, Darby Scott Brazilian quartz and gold cocktail ring, vintage 18-karat gold bracelet.

What he’s wearing now: Banana Republic jacket and boots, Tom Ford pocket square, Joe’s jeans.

As public relations executives, the Mastersons recognize the importance of looking good all the time. “We are an extension of the brands we work with, and it’s important that we complement them but never outshine,” Brad says. And they take pride not only in their personal appearance but also in their environment. “Our new offices are done in 99 percent IKEA,” Yvette says. “From flooring to fixtures, they have really stepped up their design elements and allow you to create a space that complements your own sense of style, without it screaming, ‘This is from Ikea!’”

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Conceptual artist Jenny Holzer (see her work in the North Valet at Aria), who is known for her use of wordplay, has joined forces with Keds to create a signature shoe in honor of its sponsorship of the Whitney Museum of American Art. The sneaker says “Protect Me From What I Want.” $70, keds.com.