Going Native

Las Vegas may be a transient town, but a new bar is catering to those who call the city home. Following a quiet opening, Born and Raised tavern, or BAR, officially opens Oct. 9 with a private benefit for Opportunity Village early in the evening before welcoming the public at midnight. Mayor Oscar Goodman is scheduled to attend.

The first 100 customers who bring in birth certificates proving they were born and raised here get VIP cards worth 15 percent off all purchases for as long as they live in Las Vegas, along with a personalized tag on the venue’s signature chandelier that hangs in the foyer.

“It’s not just a place for people who were born and raised here; it’s for locals,” says Ali Godino, who does marketing for the family-owned-and-operated operation. She describes the 4,400-square-foot venue, formerly known as Indigo Joe’s and the Shark Tank, as “a Hard Rock, but for for locals instead of tourists.”

Photos depicting scenes from Las Vegas’ past hang on the walls, each with an explanatory caption.

“It’s not the Rat Pack in front of the Sands,” Godino says. “Instead, we have one of a family friends’ kid playing in the Caesars Palace fountain. Meanwhile, another picture shows Jerry Tarkanian hugging Frank Sinatra.”

Born and Raised, 7260 S. Cimarron Road at Warm Springs Road, is very much a family affair for the Godino clan. “My dad is the sole investor, my brother is the owner, I’m the director of marketing, and my mom does all the interior decoration,” Godino says.

And yes, she and her brother, Scottie, were born and raised in Las Vegas, but their parents were not. But patriarch and commercial real-estate developer Scott Godino has lived in Las Vegas for more than half a century, and is the stepson of Andrew Zorne, who served as president of the Mint back before it became Binion’s.

Born and Raised offers 24/7 dining, drinking and gaming, and boasts 32 TVs and 20 tap beers. Chef John Courtney’s menu includes 16 varieties of sliders, his take on Man vs. Food’s “Juicy Lucy” (cheddar cheese inside two beef patties) and, on Sundays, pasta with Grandma Godino’s special sauce. The website is BornandRaisedLV.com.