Making Stupid Pay

There are better ways to make a career other than willingly getting hit with things, but at least Bam Margera got a book deal out of it. And a cake. That’s got to count for something, right?

Margera was at Lavo on Nov. 20 to celebrate the release of Jackass 3D, the movie sequel that absolutely no one was waiting for, yet somehow made more than $116 million. He was also marking the release of Jackass: 10 Years of Stupid (MTV Press, $40), the book based on people willingly getting hit with things.

When Margera arrived, he handed off an unmarked CD to DJ Skratchy, which turned out to be Die Antwoord’s “Enter the Ninja,” just in time for the club to deliver his Jackass book-shaped cake. For those who haven’t had the pleasure, Die Antwoord is a South African hip-hop group—a terrible, terrible South African hip-hop group—that found success in the elusive realm of viral videos. Essentially, Margera rickrolled a whole club.

How that can be a thrill when one’s job description includes violent genital trauma, however, is a mystery.

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