The Style Awards

The Palazzo helps put Vegas on the fashion map as the sponsor of annual Hollywood event

Photo by Michael KovacJessica Lowndes

Photo by Michael KovacCamilla Belle, Victoria Justice and Kate Bosworth

Photo by Michael KovacLea Michele

Hollywood and Las Vegas have long been linked in the most stylish of social circles. But this year, the two cities with more stars than a clear night’s sky took their informal bond one step further. The 2010 Hollywood Style Awards, sponsored by the Palazzo, offered a taste of glamour off the Strip right in the heart of Los Angeles.

The Style Awards celebrated the year in fashion by honoring icons, up-and-comers and those who make it all happen behind the scenes at an intimate ceremony and party at the Hammer Museum in the Westwood area. Dawn Britt, director of public relations for the Palazzo, says that sponsoring a prestigious event like this gives the resort visibility on a greater level, as it is already known within the city as being home to top names in fashion, including Barneys New York, Christian Louboutin and Chloe.

“We decided that we wanted to bring a satellite Palazzo to L.A.; it’s a great feeder market for us,” Britt says. “We wanted to be exposed to a whole new group of influences in the L.A. market.” The Palazzo has been interested in expanding its presence in cities surrounding Las Vegas, Britt says, and the event was filled with touches straight from the hotel. Wolfgang Puck sponsored catering stations providing food for the guests to nibble on while representatives of Canyon Ranch Spa custom-mixed hand creams in the Azure Pool Lounge.

Guests included the top names in young Hollywood, including Kate Bosworth in a Jil Sander maxi gown and Camilla Belle wearing a form-fitting dress from Emerging Designer of the Year winner Kimberly Ovitz.

Future Style Icon honoree Katie Cassidy, who wore a black, floor-length Georges Chakra gown, says that, if anything, her award made getting dressed for the event easier. “I could kind of wear what I wanted, and this piece felt good,” the Gossip Girl star says.

Cassidy also noted the difference between fashion in Las Vegas and L.A. “I think in Vegas people can still push the envelope, which is kind of cool and fun,” she says.

Glee star Cory Monteith, who was also honored as men’s Future Style Icon, felt the pressure on his wardrobe choices. “I’m just going to try to not look like a chump from here on out.”

Taking Las Vegas on the road is a recent trend. The Cosmopolitan of Las Vegas also hosted pre-opening parties in Los Angeles, and the Palazzo expects to expand its events into other major cities. “It’s something we definitely want to do more of,” Britt says. “We have it on the books for next year. It’s a creative way to market our brand and to garner publicity.”

And the winner is …

The 2010 Hollywood Style Awards highlighted top young talent. Comedian Natasha Leggero of Chelsea Lately fame hosted the event and also presented the One to Watch Award to Brothers & Sisters’ Odette Yutsman, who accepted her statue in an Oscar de la Renta resort collection dress.

Katie Cassidy from Gossip Girl was featured as the Female Future Style Icon, while Cory Monteith from Glee accepted the award for Male Future Style Icon. Los Angeles-based designer Kimberly Ovitz was honored as Emerging Designer of the Year. Colleen Atwood was recognized for Outstanding Achievement in Costume Design for her work with Angelina Jolie and Johnny Depp in The Tourist. Glee’s Lou Eyrich was honored for her costume work on the show. Kate Bosworth’s stylist, Cher Coulter, accepted the award for Stylist of the Year, an accolade that previously went to mega fashionista Rachel Zoe.

Glee’s Lea Michele presented Mark Townsend with Hairstylist of the Year, and a flawless Emily Blunt presented Makeup Artist of the Year to Jenn Streicher. High-fashion photographer Yu Tsai accepted the award for Photographer of the Year, and Accessory Designer of the Year was presented to sisters Maryam and Marjan Malakpour for their shoe line, NewbarK.

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