At the beginning of 2010, Angel Management Group was basically a marketing company working with a few clubs. By the end of the year, thanks to its takeover of Pure Management Group, AMG blew up into one of the biggest nightlife players in town, owning, operating, managing or consulting for 17 Las Vegas venues.
AMG Vice President of Marketing Alex Cordova laughs when asked what that means for him personally, and then he deadpans: “Longer work hours.”
The 14-year nightlife veteran and former vice president of VIP marketing at Pure came to AMG in 2008. Before that, he was a consultant in the highly competitive and ever-shifting world of New York nightlife. Now the 32-year-old has a sprawling empire to play with, and one of the first orders of business was overseeing the transformation of Noir Bar at Luxor to Savile Row.
The overhaul wasn’t just cosmetic (although it is the first venue in town to sport a display case of detachable collars). Savile Row brings back the idea of invite-only exclusivity to Las Vegas.
It’s the first shot in what Cordova says will be a big push from AMG to develop new and original concepts in town.
“People are looking for something different. We have to draw from places like New York City, Los Angeles, Miami and even Europe to see how they revolutionized or evolved nightlife, and bring some of that to Las Vegas,” he says. “I think that’s what Las Vegas does best: Bring concepts from different markets to this market and put them on steroids. I think we’ve been so hung up on this mega-nightclub model that we’re neglecting to see what’s all around us. We need to open our eyes a little more.”
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