Kyle Markman knows how to throw a party. In June 2008, it was his job to set up a celebration for the release of Nelly’s Brass Knuckles at Red Rock Resort. Nelly was so taken by Markman’s personal tour of the resort’s suites, pools and lounges—and the way Markman juggled arrangements and handled VIPs during the bash—that he filmed the entire video for “Body on Me” at the casino.
The 27-year-old has since been promoted to Station Casinos’ director of nightlife, and it’s a job that goes a lot deeper than making stars happy. “It’s not all about bottle service and oontz-oontz-oontz music,” he says. “It’s about giving locals someplace to have fun and a great value.”
Markman, who graduated from the University of Denver with a major in business statistics, now brings unique promotions to several venues, from the ETA Lounge at Aliante Station to Green Valley Ranch’s Ovation showroom. But he also works with the restaurants, ensuring that fun comes with the food. He helped create T-Bones Chophouse’s T-Time happy hour at Red Rock, a daily event pairing live music (by acts such as David Ritz) with interesting cuisine (chicken and waffle tapas, anyone?).
The Texas native welcomed the chance to combine a country vibe with Vegas chic at Revolver in Santa Fe Station when the company revamped the space last February. A 6-foot mirrored armadillo named Delilah is now suspended over the dance floor, a mascot for Markman’s brand of locals-friendly nightlife.
“Since we cater to locals, we really take the Cheers mentality of getting to know everyone’s name to heart,” he says. “Our goal is to treat everyone like a VIP. After all, they live in Las Vegas; everyone’s a VIP here.”
2011 should be an even more entertaining year for us. Right now, for example, Markman’s putting the finishing touches on the Red Rock ’n’ Roll Concert Series, a months-long entertainment program that will feature “gigantic” Friday night concerts at Red Rock Resort’s pool. He can’t share the details yet, but promises “big-name acts that Las Vegas will be very excited about.”