As director of corporate media at MGM Resorts International, Trisha Hall oversees a department that plans and buys about 95 percent of the print, radio, TV and outdoor advertising for the company. That means handling a huge portfolio that includes 13 properties in Las Vegas, plus properties in Reno, Detroit and Beau Rivage, Miss., in addition to other corporate initiatives.
“It’s my job to make the property look good,” Hall says. “It’s different every single day, and we get to work on a lot of different properties—at times often competing with ourselves. We’re kind of like Proctor & Gamble: All of our products sit on the same shelves.”
Despite the recession, Hall’s department has more than doubled in size since she joined the company four years ago. “We started off with five people, and now we’ve grown to 14,” she says.
At 30, Hall is among the youngest high-ranking casino executives in the city. Before coming to MGM in 2006, she worked at R&R Partners, taking on accounts such as the Las Vegas Visitors and Convention Authority and her now-competitor Caesars Entertainment.
When she isn’t working—which isn’t often, given her Starbucks-fueled 9-to-8 schedule—Hall is an active member of her church and enjoys playing volleyball and golf.
But the Las Vegas native’s favorite pastime is travel. She recently visited the British Virgin Islands, and plans to revisit French Polynesia—which is where she and her former college sweetheart went for their honeymoon nine years ago—sometime soon. When it comes to travel destinations, Hall doesn’t discriminate. “Anywhere with a beach,” she says.