Sofia Vergara for Kmart


In January, I wrote a post predicting 2011 as the year of the Latina. And the current popularity of Modern Family actress Sofia Vergara and her new fashion line at family department store Kmart help to prove that theory.

The collection will embody the gorgeous star’s signature style of glamour and sexiness with an air of approachability and features sportswear, dresses, handbags, jewelry and footwear. It is designed to offer young, fashion-conscious women the trend-right must-haves of each season, including figure flattering styles and fashion-forward prints and patterns that easily transition from day to night. Sofia Vergara apparel, accessories and other merchandise will be exclusively sold at over 800 Kmart stores nationwide and  at beginning fall 2011.“I wanted to work with a national retailer that would truly value a collection that provides both fashion and quality at a price women could afford,” states Vergara.

Laura Coronado writes the fashion and shopping blog Lollie Shopping.