Bacardi Flash Mob!

Impromptu nightclub stops traffic in the Miracle Mile

On March 8, Miracle Mile shoppers got more than just a souvenir photo from Stripper Bar. With help from the boutique events company Fresh Wata, Bacardi and Coors Light threw down the most exclusive party on the Strip—for 20 minutes. In just a 35-by-35-foot area, and in just 10 minutes, a full nightclub was constructed with all the trappings. At precisely 7:03 p.m., more than 65 amped-up partiers streamed into the mall to grind, drink and toast on the red carpet.

Go-go dancers topped two massive boxes and paparazzi snapped photos at the media wall VIP booth. DJ Mark Stylz spun club hits while the Bacardi flowed from the bar. And then, after 20 minutes, and much to the crowd’s surprise—well, you’ll have to see it to believe it.