It came as no surprise that Miami Music Week was buzzing at a very high frequency this year, what with a number of prominent Las Vegas industry leaders helming some of the best events. MMW, held March 22-27, is the year’s biggest week of electronic dance music: the 12th annual Ultra Music Festival, Beatport Beach Party, Swedish House Mafia’s Masquerade Motel and a full roster at every Miami nightclub and pool. With electronic dance music playing such an important role in the Vegas nightclub and day-club scene, our gurus took matters into their own hands for a proper Vegas takeover.
XS Nightclub hosted the free Beatport Beach Party, running the door and cabana service for its VIP clientele. Every day thousands of bikini and board-shorted guests lined up to get in, which came as no hassle for these crowd management professionals. Each day, international superstar DJs reigned over the crowd. Deadmau5’s recording label, Mau5trap, took over one day while Steve Angello’s Size Matters bash hosted the next in advance of the party’s April 3 appearance at Wet Republic in Las Vegas. Big names that weren’t on the bill still showed up to party, making it the hottest place to be in South Beach.
Vegas’ Angel Management Group crew arrived at all the hot spots in style, representing for their EDM-heavy pool party in a hard-to-miss Wet Republic bus. The party bus tore up South Beach by day, distributing Wet Republic and F*** Me I’m Famous swag and shuttling AMG’s celebrity clientele around by night, dropping footballers Reggie Bush and Shaun Phillips off at their hotels after Swedish House Mafia’s Masquerade Motel party.
Throughout the week, Artisan Afterhours’ local DJ Justin Baule joined Chris Garcia for three nights of spinning at restaurant-turns-nightclub Ocean Ten while Dave Stellar Garcia could be found playing at Soiree, Vinyl & Kai and later at Ultra Music Festival.
The most exclusive party at Ultra was presented by Tao Group, which erected a massive VIP tent adjacent to the festival’s main stage, offering guests such as Tiësto and Will.I.Am and Apl.de.ap of the Black Eyed Peas a perfect view of the performances. Tao, Lavo and Marquee staff from both Vegas and New York flew in five days prior to build the elevated, carpeted platform for the 30 posh, white booths, all of which sold out. VIP customers enjoyed easy access to the concession stands, private bathrooms and even golf-cart service through the artists entrance directly to their table.
That’s Vegas-style VIP service delivered as only Vegas can.