Beat Generation

The buzz about Frequency

In the past year, dubstep (the love child of electronic music and hip-hop) has climbed the music charts. Names like Skrillex, 12th Planet and Dieselboy are hot on the Internet, found on iPods of in-the-know beat junkies, and are shooting to the top of rosters for some of the year’s biggest music festivals. But one Vegas club is leading the way with jaw-dropping lineups. On Dec. 17, Crown Nightclub gave locals a taste of this rising genre when DJs Craze, Datsik and 12th Planet headlined the launch of Frequency, the most high-profile dubstep event Vegas has ever seen.

Thanks to promoters Noal Hendricks, Joe Borusiewicz and a partnership with Crown owner Darin Feinstein, Frequency has since become a household among dubstep scenesters. The sophomore event, “Pubstep” on St. Patrick’s Day, featured DJ Skream and sold 800 tickets, reeling in enough partiers to hit Crown’s capacity. Frequency even made its presence known during Miami Music Week with the “Freq-Me” party in conjunction with the significant dubstep label, Play Me.

The sold-out follow-up party on March 30 with Skrillex attracted more than just kids and dub-lovers. “We’re the first to take it onto the scale that we have,” Hendricks says. “We’re definitely reaching out to a different demographic. Everyone from Surrender was at the Skrillex show, and people from AMG [Angel Management Group] were rocking out to dubstep all night, which is something you normally don’t see.”

Other Vegas clubs are beginning to book big dubstep names (DJ Feed Me at Surrender, DJ Diplo at the Palms), but Crown is Frequency’s home base, a perfect fit as it can cater to industry gurus, its bottle service clients and those there solely for the music. Fans love Crown’s willingness to drop the dress code, part of its “anti-club club” attitude, Hendricks says. What further sets the party apart is its involvement with younger fans. The team threw an 18-and-over barbecue, setting up a sound system in Sunset Park; the next will be May 13. The 18-and-over crowd can also look forward to Frequency’s first all-day pool takeover at Rumor’s Gossip pool on June 18.

Meanwhile, Frequency shows no signs of slowing down: The beats will continue May 6 with DJs Dieselboy, Downlink, Evol Intent, Computer Club and resident DJ Bare at the Hard Rock Café on the Strip, and at Crown on June 17 with Skrillex. Frequency will also take to the road this summer, hitting Boise, Idaho, Los Angeles and San Diego.