Turn on Your Red Light

The sexy urban photography of a laid-off steelworker takes the boudoir to the gallery

Eddie “Hundreds” Fonseca’s lens has captured a wide gamut of people and personalities—from local MCs and DJs to poets and pastors—but he admits that his bread and butter has always been the opposite sex. In his first photography showcase, The Redlight Project, which debuts during First Friday on May 6, Fonseca has set out to capture the Las Vegas essence through women.

What the 25-year-old has dubbed “Dirty Vegas Glamour” will feature female subjects that range from adult film actresses and dancers to models and the “girl-next-door” types. The one uniting factor is that they’re all photographed with a seductive red light, which enhances the erotic factor while remaining glamorous.

“I started the project mid-2010 when I came to the conclusion that a beautiful woman is beautiful no matter where she’s at,” Fonseca says. “With that in mind, I began casting girls and booking old $20 hotel rooms to shoot the pictures. It was the combination of the old dirty rooms and very glamorous boudoir-type photos that I feel made the series stand out so much.”

Fonseca picked up a camera as a hobby in 2007 while working a day job as a steelworker only to find his hobby turn into a profession after he was laid off in 2008. Yet in such a short time, his talent has become obvious to others. “Speaking in terms of potential, I feel Eddie is like Las Vegas’ very own Jonathan Mannion,” says one of the evening’s handpicked performers, a local rapper named Fame. “He’s worked with so many artists and musicians in this city and has established himself as one of the top photographers. He has become our visual translator to our audiences.”

For Fonseca’s supporters, this event represents the budding talent that is often overlooked in Las Vegas, which is why he decided to bring all of the arts underneath one roof for the evening. Fonseca has nabbed Bootleg Kev, a DJ for local radio station Hot 97.5, to spin on the ones and twos along with performances by local MCs SeDrew Price, Welbe and Fame.

“To me The Redlight Project is the beginning of something much bigger,” Welbe says. “It also presents an opportunity to showcase some major talent that this city has to offer—everyone from models and photographers to local rap artists and DJs.”