Richard Brandon Alexander

Marketing team member, Angel Management Group; founder, Down & Derby, age 26.

What he’s wearing now: Gray BDG tank top, Navajo turquoise ring (passed down from his great-grandfather), lots of vintage rings from all over, a Navajo feather earring, Dark + Dawn bracelet, handmade bracelets from Chile, Mexico and Hawaii, Levi’s cutoffs and TOMS in denim.

Style icon: pro snowboarder Mark Thompson.

Alexander works in nightlife but prefers the simple life, and it shows in the way he dresses. “I like slim-fitting trousers and big shirts, earthy colors with no patterns or stripes. And I am always wearing TOMS,” he says. And while basic is best when it comes to clothing, don’t ask him to leave home without a smile. “My lucky accessory is a cheap, bright-colored bracelet with a smiley-face clasp. I have it on me at all times. Sometimes on my wrist or sometimes on my pants. It’s important to me and a constant reminder of someone very special.”

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For the last several years, hair-relaxing treatments have been all the rage. But beyond the salon it’s important to continue to care for your investment with the right products. Yuko Hair Straightening System, the Japanese company that pioneered the art of getting follicles to calm down, also offers a stellar line of at-home care to keep your tresses in tip-top shape. Try the Bella Conditioner, which contains collagen and moisturizes damaged hair with jojoba oil and keratin protein.