Trouble on Paradise

Let’s say you’ve reserved, oh, a 50-seat limo to get you and your betrothed and 48 of your closest friends to the chapel and back. One of those champagne and caviar moments, right? But what better preparation for marriage than to learn right away that things often turn out a little differently than you imagined? And when passers-by on Paradise Road join in to get you to the altar, you’re bound to start your new life with gratitude and good humor.

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The process of crafting the ads that sell Vegas is lengthy and painstaking, but there’s still plenty of room for improvisation and happy accidents. The “What’s Your Excuse: Chinchilli Day” television ad—which has won several awards, including a Bronze Lion at the Cannes International Advertising Festival in June 2010—grew from a comment an MGM Resorts executive made when R&R was ready to shoot a completed script.