So, apparently the middling Viva Elvis hasn’t really taken off in the 18 months it’s been around. So Cirque is doing to it what should have done all along with an Elvis show — make it more a celebration of early rock ‘n’ roll and give people a reason to go see it instead of any number of the other, essentially similar Cirque shows.
No. No wait. They’re doing away with the Elvis parts and making it more about acrobatics.
In a statement, Cirque said:
Cirque du Soleil and MGM Resorts International have always had an active and open relationship about their projects. As for all Cirque du Soleil productions, we constantly review all aspects of our shows including the creative positioning and the business results. These discussions have been on-going for Viva Elvis and we have decided to modify the show to make it less of a biographical representation of Elvis and more of an acrobatic Cirque du Soleil spectacular production.
For more on the Viva Elvis changeover, follow Jason Scavone at DailyFiasco.com.