The very best of the world comes to Las Vegas—people, brands, companies. Star chefs must have an outpost in this glitzy pioneering wilderness; nightclubs will do almost anything for a piece of the action. But precious few notions that are born here ever make it out of the Valley to, say, Ibiza’s shores.
Committed to bucking that trend is Diversified Entertainment Group, whose immediate business plans includes taking its Sugar Factory American Brasserie concept national. Thinking yet bigger, Diversified unveils the final element of Chateau Nightclub & Gardens at Paris Las Vegas on Labor Day weekend and debuts Butterfly, a newly minted Saturday-night party with the potential to take on the electronic music world.
Putting the ‘garden’ in Chateau Nightclub & Gardens is an attractive 22,000-square-foot formerly fallow outdoor space straddled by the Eiffel Tower. Though connected to the club by elevators, The Gardens is Vegas’ first and only fully functioning, self-contained outdoor nightclub, complete with lighting trusses, 70 VIP tables, two bars, Diversified’s signature raised DJ booth and a truly club-worthy sound system.
Here, designer Amy Kim establishes a living room vibe dotted with greenery. “Its secluded energy will make you forget about the outside world,” Kim says. Still, not forgetting where it’s located, “The design was created to make people feel like they are walking through a garden in Versailles,” partner Corey Jenkins says. “The Eiffel Tower emerges through the entire space, which has beautiful views of Bellagio’s fountains.” Bonus: Heated and cooled floors.
Chateau Gardens arrives with a live performance by Nelly on Sept. 2 and a grand-opening performance by 30 Seconds to Mars on Sept. 3.
Sept. 3 will also see the launch of Butterfly, a full-scale production and brand by industry heavyweights, Gino LoPinto and Michael Fuller. Not unlike Perfecto at Rain, the event comes with a fanciful backstory and a cast of colorful characters to create the party dreamscape from 10 p.m. till dawn. For LoPinto and Fuller, Butterfly is a movement born in the desert that is destined to take off.