Welcome to The Parq: A Dream Sequence

LAS VEGAS—A superteam of local developers and dignitaries has announced plans for a major new Clark County retail, residential and recreational development, dubbed The Parq. The walkable exurban district, featuring quaint “hamlets,” a village green, galleries, glass-blowing workshops, trumpet manufacturing, a small liberal arts college, Abercrombie & Fitch and the world’s fastest roller coaster, will break ground at the foot of Elephant Rock in Valley of Fire State Park this October.

The unique project will use sustainable construction methods certified by the UNLV Center for Gaming Research. In a joint statement, project visionaries Jim Rhodes, Jan Jones and Phineas Barnum said The Parq will be a one-of-a-kind experience reminiscent of New York’s meatpacking district, Southern California’s Six Flags Magic Mountain and Sun City Anthem. “People know we’re the Entertainment Capital of the World,” they said. “They expect something like The Parq from us.”

The Legislature voted to permit the development after a man named Sid Fish, who has a law degree, advised lawmakers that resistance was futile. Fish agreed with the developers’ contention that no one had been able to provide concrete evidence that the site would be damaged. Indeed, the developers plan to erect a 9-foot earthen wall around Elephant Rock to prevent it from being disturbed by visitors, and all nearby petroglyphs will be encased in clear, lightweight Lucite. Rhodes had earlier secured ownership of the land surrounding Elephant Rock when he bought an 1884 mining claim from Austin “Chumlee” Russell in an episode of Pawn Stars.

A poll in the Las Vegas Review-Journal shows that 85 percent of editorial page readers support the development, and 90 percent say they will be more likely to visit Valley of Fire.

Suggested Next Read

From the Lights to the Vines


From the Lights to the Vines

By Susan McGee

The aromas and colors of the fruit hanging from Napa Valley’s vines are sublime; the freshness in the air is a hit to live for. For a wine professional who makes his living in Las Vegas, this is a heaven away from home.