In a world of 24-hour revelry, it can be difficult to find moments of Zen. So when the Cosmopolitan announced it would host the yogacentric festival Wanderlust on Sept. 10-11, a collective head-scratch was warranted.
“The idea of bringing a yoga experience into Las Vegas, which is more associated with practices other than yoga, is kind of a fun thing,” says Jeff Krasno, co-founder of Wanderlust.
With its many dancers and performers, Las Vegas has a robust yoga scene, so this could be the event locals have been waiting for. Wanderlust launched in 2009, walking the line between yoga retreat and music/arts festival. The Lake Tahoe-based festival has grown into a four-day affair featuring seminars from top yogis and performances from acts such as Girl Talk and the Wailers. In Las Vegas, world-music masters Thievery Corporation will perform, and classes will be led by renowned yogi John Friend.
Krasno is eager to capitalize on the Cosmo’s strengths. “We can go out by the Boulevard Pool and do a yoga class for 400 people,” he says, “and it looks out at the Eiffel Tower.”
Wanderlust fits nicely into the Cosmo’s eclectic approach, says Lisa Marchese, the resort’s chief marketing officer. “We like to provide our guests with a multitude of reasons to visit the Cosmopolitan.”
Here’s one more reason: “Our event has a lot of eye candy,” Krasno says. “It’s a very attractive crowd, but also a crowd that can do things with their body.”