Little more than a year after appearing on the streets of Las Vegas, the popular food truck Fukuburger is expanding to Los Angeles—the ancestral homeland of rolling restaurants—but it’s taking the wheels off and opening its first bricks-and-mortar location. Owners Colin Fukunaga and Robert Magsalin have teamed with restaurateur and Hard Rock heir Harry Morton to develop the concept, which debuts in Hollywood in October. The plan is to launch a few non-rolling restaurants in L.A. and later in Las Vegas, with the menu consisting of Fukuburger’s six trademark burgers as well as beer and wine.
Fukunaga is amazed at the speed in which his business has grown since the first Fukuburger truck hit the Vegas asphalt in July 2010. “Just a year into it, and all of a sudden you get approached by the heir to a billion-dollar throne,” he says. “[Surprised is] an understatement.”
Fukunaga cited In-N-Out Burger as an example of how he wants to grow his business while still maintaining the integrity of his product. But even if Fukuburger restaurants start dotting the Valley, Fukunaga hopes the food truck remains a viable part of his business. “I love being in the street,” he says. “That’s my passion. But I want to cover all bases just so I can ensure that Fukuburger is sustainable for the near future.”