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It’s the latest must-have for trendy New Yorkers: a start-up of one’s own

It’s the latest must-have for trendy New Yorkers: a start-up of one’s own

By Adrianne Jeffries, The New York Observer

I can’t tell you the whole idea.” The Internet entrepreneur on the other end of the phone sounded panicky. “It’s going to sound ludicrous and ambitious, more ludicrous and ambitious than most.” The voice belonged to a 27-year-old Stanford law student—“just about the oldest you can be where I cannot remember not having a computer”—who was in New York to talk to people about his new concept for a website. He gave a few vague descriptors that could apply to half the start-ups in New York.

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