Ask Jacob Snow what’s new this year about the Valley’s biggest annual cycling event, Viva Bike Vegas, which takes place Oct. 15, and he’ll tell you all about the delights of the pre-dawn ride up the Strip at the start of the route.
He’ll spend less time dwelling on the big, bad hills that punctuate the 103-mile route, including a 1,030-foot climb on the first four miles of the Red Rock Loop.
“It’s a cream puff of a ride,” jokes Snow, the general manager of the Regional Transportation Commission, which organizes the event. He says the faint-of-heart can always try Viva Bike Vegas’ 60-mile option. That one also features the Red Rock climb, but at least it doesn’t include the full route’s 4,114-foot total elevation gain.
Apparently, Snow’s not the only one unfazed by the challenge. Registration at press time was on track to beat last year’s record of 1,904 participants—and incentive for that ride included a historic first trek over the Hoover Dam bypass. Next year, the event figures to grow even bigger when it coincides with Interbike, the bicycle industry’s annual international trade show in September.
“I think it will be great to showcase the outstanding recreational cycling in this community,” Snow says. “We could really grow this event in a substantial way.”