Fremont, the Main Drag

Neonopolis has long been seen as a drag on downtown, but now it could be drag that helps revitalize the long-struggling entertainment and retail complex. The creators of Krave Nightclub, the No. 1 gay club in Las Vegas, are preparing to open Drink & Drag, a bar and lounge that will be fully staffed by drag queens.

Drink & Drag opens Dec. 1 on the second floor of Neonopolis in the former Jillian’s space. The 22,000-square-foot club will feature 12 bowling lanes, a video-game room with 16 chairs, pool tables and a dance floor. Drink & Drag will employ as many as 40 drag queens, and management has been interviewing candidates from across the country.

“Everyone from manager to busser is going to be in drag,” says marketing and special events manager Landon Walker.

Drink & Drag will operate as a bowling alley/arcade each day until about 10 p.m., when it will morph into a nightclub. Walker says the venue will be a downtown hangout for the LGBT crowd, but owners are also looking to attract a wider clientele.

“We like to classify ourselves as a gay nightclub that is straight-friendly,” Walker says. “One of the main things that’s going to pull people in, especially tourists, is the awe factor.”

Neonopolis developer Rohit Joshi has long sought to bring unique tenants that would generate their own traffic to his property, and Drink & Drag seems to fill that bill. It joins another recent Neonopolis addition that has generated attention, the Heart Attack Grill, which offers free meals to customers who weigh at least 350 pounds. Walker says since Drink & Drag doesn’t have a kitchen, the club is working with the grill to have food delivered. No word yet on whether 350-pound drag queens drink free.

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By Jason Scavone