Masking our imperfections

One of the most sought-after beauty finds is the perfect concealer. It’s typically used for under-eye and small skin imperfections. Today, more than ever, concealer formulas have been transformed into more than just a camouflage. Many brands are adding skin-firming properties as well as vitamins to help rejuvenate the skin while covering flaws. Brightening additives have also been added to combat sallow skin.

The key to the perfect concealer is coverage and wear-ability. With revolutionary technology, many brands are setting a new standard for long-wearing formulas that not only last for up to 15 hours but can cover even the worst imperfections, including burn scars, age spots, hyper pigmentation and even unwanted tattoos.

The inspiration for this column came from a video I recently saw on the Dermablend website. The infamous Zombie Boy—a.k.a. Rick Genest, who was featured in Lady Gaga’s “Born This Way” video—is tattooed from head to toe as a skeleton zombie. Determined to show just how good its concealer is, Dermablend covered Genest’s full-body art with its product. If this doesn’t sell you on the merits of concealer, I’m not sure what will.

Remember, the key to the perfect concealer is one that fits your needs. Full coverage should be used for serious blemishes, not for dark circles. Test out different brands—from sheer to full coverage—and see what works best for you:

Sheer Coverage/Brightening: Benefit, Erase Paste $26, available at

Sheer Medium Coverage: Make Up For Ever, Lift Concealer, $18, available at Make Up For Ever Boutique at Sephora in the Venetian, 735-3896.

Medium Coverage: Estee Lauder, Smoothing Creme Concealer, $20, available at Macy’s, Fashion Show, 731-5111.

Medium to Full Coverage: MAC Pro Longwear Concealer, $17, available at MAC Pro, Forum Shops at Caesars, 369-8770.

Full Coverage: Dermablend, Leg and Body Cover SPF 15, $27, available at Dillard’s, Galleria at Sunset, 435-6300.

Whitney Urichuk is a professional makeup artist with One Luv Agency in Las Vegas ( E-mail her at

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