Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Selected by Jeanne Goodrich, executive director for the Las Vegas-Clark County Library District.

Believe it or not, cola marketing executives have figured out how many bubbles they need to depict in print and on store displays to get you to crave their soft drink. This and hundreds of other fascinating insights into how savvy marketers manipulate us into buying their products are provided in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Business, $25). Written by marketing expert-turned-consumer advocate Martin Lindstrom, this very readable (and surprisingly funny) book reveals the psychological tricks and research-based data that influence our unconscious desires and decisions.

Suggested Next Read

Paranormal Activity 3

Movie Review

Paranormal Activity 3

By Tribune Media Services

Modest, low-fi horror continues to find a friend in the cheapo but very shrewd Paranormal franchise. In this prequel, we get to know Toby, the unseen demonic frenemy haunting a young family. The cross-cutting between three surveillance camera setups—one near the kitchen, one in the girls’ bedroom, one in the adults’ bedroom—is more aggressive than in the first two films. These movies are not works of genius, but they are wily reminders of the virtues of restraint when you’re out for a scare.

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