Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Selected by Jeanne Goodrich, executive director for the Las Vegas-Clark County Library District.

Believe it or not, cola marketing executives have figured out how many bubbles they need to depict in print and on store displays to get you to crave their soft drink. This and hundreds of other fascinating insights into how savvy marketers manipulate us into buying their products are provided in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Business, $25). Written by marketing expert-turned-consumer advocate Martin Lindstrom, this very readable (and surprisingly funny) book reveals the psychological tricks and research-based data that influence our unconscious desires and decisions.

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