Believe it or not, cola marketing executives have figured out how many bubbles they need to depict in print and on store displays to get you to crave their soft drink. This and hundreds of other fascinating insights into how savvy marketers manipulate us into buying their products are provided in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Business, $25). Written by marketing expert-turned-consumer advocate Martin Lindstrom, this very readable (and surprisingly funny) book reveals the psychological tricks and research-based data that influence our unconscious desires and decisions.
A Peek at Life Is Beautiful 2017
Gorillaz are coming to Las Vegas for the first time ever. 2016’s Grammy winner for best new artist, Chance the Rapper, will return. English rockers Muse will bring their dizzying live show to the streets of Downtown. And that’s just the top of an eclectic bill that features more than 70 acts, along with comedy, interactive art installations, a group art exhibit featuring the work of Mark Ryden, Tara McPherson and Shepard Fairey and much more. Last year saw more than 137,000 attendees trod the festival footprint. Who’s ready for more?
Best of the City 2016
Our seventh annual celebration of all things Las Vegas, from the best place to fix your speeding ticket to the best Bloody Mary.