Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Selected by Jeanne Goodrich, executive director for the Las Vegas-Clark County Library District.

Believe it or not, cola marketing executives have figured out how many bubbles they need to depict in print and on store displays to get you to crave their soft drink. This and hundreds of other fascinating insights into how savvy marketers manipulate us into buying their products are provided in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Business, $25). Written by marketing expert-turned-consumer advocate Martin Lindstrom, this very readable (and surprisingly funny) book reveals the psychological tricks and research-based data that influence our unconscious desires and decisions.

Suggested Next Read

Deer Tick and Dusty Sunshine

Concert Review

Deer Tick and Dusty Sunshine

Deer Tick is fucking awesome. The Rhode Island indie rock quintet—whose music ranges from country to soul to frat rock—had the packed house in awe during their 100-minute-plus performance. Lead singer John McCauley has one of those voices that is perfect for loud, raw guitar-driven rock music. And he displayed it on sing-alongs “The Bump,” “Walking Out the Door” and “Main Street.” His talents also include songwriting, guitar strumming and the ability to down copious amounts of alcohol, if the huge bucket of beers onstage was any indication.

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