Lauren Feather, 19


Her story: As long as Lauren can remember, she has been the kid with the biggest closet and keenest fashion sense. So when she noticed a void in the marketplace—a store where young women like her could purchase “adorable affordable” clothing—she heard a greater calling. In August, she launched the Best Kept Secret Boutique in Summerlin (1930 Village Center Circle, Suite 4) and appears to have made a serious go of it. (Vegas Seven’s shopping columnist, Laura Coronado, called it “Cute, fun, with great fashion—the kind of place we ladies love to shop.”) Even more impressive is that, besides some family seed money, she did most everything on her own—got a business license, decorated the store, made contacts with distributors, etc. One of the things she loves most about being an entrepreneur is conceiving the next idea, which is why her store now carries a few men’s items in a corner she calls “The Boyfriend Bunk.” “Nobody would take me seriously until they actually came into the store,” she says, “and then they were like, ‘Oh, wow!’”

School: UNLV, sophomore

Extras: Lauren recently switched her major from communications to hotel managment. A Faith Lutheran graduate, she has been struck hard by the (unrelated) deaths of several former classmates, so she’s considering starting a charity to help families of those victims.

What she’ll be doing in 10 years: “I would like to see many of my stores being successful in college towns across America,” she says. First stop: Reno, where many of her friends are going to school.

What they’re saying about her: “The success that her store has had is awesome,” says Casey Rollins, 19, a friend and steady customer. “Lauren is an inspiration to our generation. She really sacrificed a lot to get to where she is today.”