Beat Box

Purple Krown Clothing has been instrumental in bringing hip-hop shows to Las Vegas. In the last few months, they’ve brought Dom Kennedy, Dilated Peoples’ Evidence, California indie rhyme-slinger Fashawn and Young Jeezy’s newest signee, Freddie Gibbs. Purple Krown is targeting the Hard Rock Café on the Strip on Jan. 14 for its next event, which will celebrate its one-year anniversary and feature Diggy Simmons (the son of Reverend Run of Run DMC) and Y.C. of “Toot It and Boot It” fame. “Our end goal is cultivate a relationship with our community by throwing events and concerts that represent what we stand for: ‘Don’t Start Trends, Make Movements,’” Purple Krown’s CEO Peter “P.K.” Kim says. “We are loyal fans of the artists we bring onstage, and feel like we are catering to an audience that has been longing for stuff like this locally for long time.”