This time of the year is usually marked by the seasonal shades of red and green, but according to Pantone, the leading authority on color, the hue we should all pay attention to is orange. Announced Dec. 8, Tangerine Tango has been heralded as the 2012 Color of the Year. Locally, the Las Vegas Design Center combines its annual Design Professionals Holiday Gala with its first Color of the Year celebration in conjunction with Pantone on Dec. 19.
Choosing the Color of the Year is never an easy task, according to Laurie Pressman, vice president of fashion, home and interiors at Pantone. A cross-section of designers from around the world are consulted about what tints they think will be important in their businesses for the upcoming year. Taking a poll ensures that Pantone forecasts a color that has broad appeal, she says.
From there, the information is assessed and narrowed down to a specific shade within a fresh and new color family, one that is consumer friendly. “In the end, we do want people to stop and notice this new color,” Pressman says. “Seeing a dress, or a tie or even a set of dishes in a new and different color gets the consumers’ attention when they are shopping and may just be what’s needed to entice them to buy something new.”
Definitely expect to see Tangerine Tango pop up in accessories and décor, and perhaps even make the leap to cuisine, in the form of bright carrot soups or tangerine-infused cocktails.
So why orange, and subsequently, Tangerine Tango, for the upcoming year? “Over the past several years, orange has grown in popularity and acceptance by designers and consumers alike. Today we see orange shades being embraced by so many different design industries including fashion for men and women, beauty, home furnishings … and graphic design. While we did consider a variety of different orange hues before deciding on the provocative and attention-getting Tangerine Tango, there was never any question that our final selection would be from the orange family.”
While Pantone has been setting the visual tone with its Color of the Year since 2000, this is the first time they have partnered with a design entity to actually celebrate. “Each year our Color of the Year program gets stronger and stronger,” Pressman says. “To further support our message in the markets we serve, we wanted to communicate this through additional involvement with someone we consider to be an industry leader.”
This will be the third annual invite-only holiday party, which was created as a way to say thank you to the design community and professionals who support it year-round. But this year, partygoers will learn how Pantone picks the Color of the Year and will experience it in various types of executions.
But Randy Wells, vice president of the Las Vegas Design Center, isn’t giving too much away. The color will make appearances “from the performers to the drinks. Mundo, the Las Vegas Design Center’s restaurant partner, will definitely come up with something clever in both the food and cocktails.”
Ultimately the partnership is a thrilling match for Wells and the LVDC. “Pantone is a defining force in color. And this celebration is one we would definitely like to continue in the future.”
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