Tackling a Larger Audience

The Lingerie Football League is putting on the moves this year in an attempt to gain greater exposure in Las Vegas and around the world. Since debuting in 2004, the league’s primary showcase, the Lingerie Bowl, has been a pay-per-view Super Bowl halftime alternative featuring women playing tackle football in skimpy uniforms on a 50-yard field. Lingerie Bowl IX, however, will kick off at the Orleans Arena at 1 p.m. Feb. 5, more than two hours before the Super Bowl, and be televised on MTV2, giving football fans an opportunity to watch something more enthralling than NBC’s sixth Tom Brady profile of the day.

Moving the time of the Lingerie Bowl also allows the game to grow from 20 minutes to two 17-minute halves. The matchup could include the Las Vegas Sin, one of five expansion teams this season in the 12-team Lingerie Football League. The unbeaten Sin play Los Angeles in the Western Conference final Jan. 29 in Ontario, Calif., with the winner competing against either Philadelphia or Tampa at the Orleans Arena.

For its second year in Las Vegas, the Lingerie Bowl will hold pre- and post-game parties at the Hard Rock Hotel’s Vanity nightclub, and LFL players will host a Super Bowl viewing party at The Joint. And, yes, you can bet on LFL postseason games, with lines posted at MGM Resorts and the Orleans sports books.

“We’re trying to make the Lingerie Bowl synonymous with Vegas when it comes to Super Bowl weekend,” says Mitchell Mortaza, founder and commissioner of the LFL.

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