Tracky: the Tie That Binds

You have to admire the chutzpah of local startup Tracky. Most startups try to reach new markets by creating unique products, but Tracky, created by Las Vegas entrepreneurs David and Jennifer Gosse, instead tackles a highly competitive market head-on by creating another site for managing shared projects.

It’s not that we don’t need another project-collaboration site; I think there’s definitely a market out there for someone who can get it right. It seems like it should be a fairly simple problem to solve, but so far no one has hit the right balance of features, portability and ease of use—and that’s not even counting the ability to collaborate. But with so many other companies working on the same problem, Tracky will need more to stand out from the crowd.

Tracky’s most prominent competitor is BaseCamp, another Web-based collaborative project-management tool launched in 2004 that has developed a cult-like following. BaseCamp initially became popular by being easy to use. Since then, however, its features have been supplemented by a large number of add-ons, which have helped to keep BaseCamp ahead of its competitors.

Tracky doesn’t have a lot of features yet, but it has one important edge over BaseCamp: its pricing model. BaseCamp charges $20 per month for 10 projects, with unlimited users, as well as an option for a 45-day free trial. Tracky, on the other hand, allows users to create accounts and participate in up to five projects for free, with no expiration date. And users who want more can pay $5 per month to participate in unlimited projects.

Tracky has a long way to go before it will be able to match BaseCamp’s features. But its five free projects will definitely attract users to start with. If Tracky can keep those users and turn them into an active community, it might succeed.