Judging by the number of people hovering in standing-room-only panels, it looks like the second day of EDMbiz clocked in even busier than the first.
Though I missed the morning sessions (but checked out the progress at the Las Vegas Motor Speedway for Electric Daisy Carnival), the afternoon shaped up to be on the promoter-heavy side. “Arena House: Taking EDM on the Road” focused on how to take the DJ from playing the club to the arena and included a bevy of artists’ agents (though we did notice Sol Shafer, Tao Group’s director of special operations & music who was scheduled, was MIA. A bummer, as I was hoping for his unique brand of humor).
Continuing the event-related theme of the afternoon, “An Agent and Five Promoters Walk Into a Room” focused on the dichotomy of how a DJ’s reps can help or hurt them. Mostly, though, it was delightful to hear the panelists call out the legendary Disco Donnie on recently selling his company.
The big fireworks moment was the “Artist Panel,” a discussion with moderator Jason Bentley, Kaskade, Steve Angello, Jono Grant and Tony McGuinness from Above & Beyond, Rebecca & Fiona and Richie Hawtin. It was the most entertaining portion of the conference — partially due to “wink, wink” asides from McGuiness.
Topics included if “EDM” is the best term to define the music, to which Richie Hawtin supposed “EM” might be better because it’s not all danceable — and Bentley following that up by saying maybe just “E” would be best.
Then Steve Angello addressed speculation that he doesn’t actually DJ while in the booth because, turns out, he says went deaf in one ear two years ago and now mixes without headphones by watching the CDJs (further validation why I’m a big earplug pusher). I was hoping someone in the way-too-short audience Q&A would get his thoughts on Paris Hilton wanting to become a house DJ now, considering she once demanded Angello play hip-hop, but no luck.