Under One Digital Roof

It’s easy to lose your way in the digital world, even if you leave a big footprint. Although our smartphones are loaded with personal information, it’s scattered from app to app, dispersed on social-media sites and sprinkled across contact lists, photos, videos and notes. There’s no central clearinghouse, no context for the whole digital identity.

To bring a sense of order to all this info, Las Vegas native Jordan Kelley and transplant Sam Glaser have developed LifeLog, a mobile app that connects the dots between personal and social media and consolidates it all for easier recall.

“We disliked having to put in a ton of effort to actually get value out of most applications, which is normal today,” Kelley says. “You have to add friends, you have to ‘follow,’ you have to ‘like.’ With LifeLog, right after sign-up, all of your content is immediately there. You can go back and explore history instantly.”

One of the main features of LifeLog is DayView, which takes all your personal and social information and posts it in chronological order—whether it be a Twitter post, a photo on Instagram, a check-in on Foursquare or a contact added to your phone list—along with a map showing its place of origin. It will allow users to retrace their steps, and help avoid what Kelley calls “lost memories.”

New information also can be added to LifeLog through its LifeNotes feature, which organizes text, audio, video and photos with searchable hashtags. Think of it as a combination of electronic journal, scrapbook and Rolodex that has both personal and professional uses.

LifeLog also will allow users to privately share content from mutual experiences through LifeBlends, building a bridge between social and personal media. And that privacy is one of the keys to LifeLog: Users decide what content they want to share, and with whom, even those who have abstained from social media.

“It’s going to change the way we share group memories,” Glaser says.

Private beta testing for LifeLog recently began, and Kelley and Glaser have taken to Kickstarter in pursuit of passionate users among influencers and early adopters. They hope to launch next month with 1,000 beta users.

After nearly a year developing LifeLog, Kelley is optimistic that the app will eventually change how we use our smartphones.

“The longer LifeLog sits in your pocket, the more powerful it becomes to you,” Kelley says, “because it has more and more of your history, and it just grows with you.”

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