Best Auction Battle

For one night, boxing’s biggest promoter and UFC’s brass put their bitter feud on hold in honor of the biggest trash-talker in combat sports history. Top Rank CEO Bob Arum (a longtime mixed-martial-arts critic) promised Lorenzo Fertitta (co-owner of the UFC) that he would say he loved the UFC to help end a bidding war between Fertitta and Dallas Cowboys owner Jerry Jones over a pair of gloves worn by Muhammad Ali in his 1965 title fight against Floyd Patterson, Ali’s first in Las Vegas. “Bob Arum said #ilovetheufc! Hell freezes over,” Fertitta Tweeted after winning the auction with a $1.1 million bid at the Keep Memory Alive Power of Love Gala in February, a benefit for the Cleveland Clinic Lou Ruvo Center for Brain Health and Ali’s foundation. 



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