Best Influence on the Strip

The Cosmopolitan is struggling to find a groove as far as gambling goes, but it’s still the envy of many when it comes to everything else. And by envy we mean the competition is taking notice. For example, plans for the SLS Las Vegas (former Sahara) look like a veritable Cosmo North (including a restaurant, the Bazaar, by José Andrés, and über-hip design by Philippe Starck). And while we’ll never know for sure, you have to believe the success of the Cosmopolitan’s food-and-beverage program played a part in Caesars Entertainment’s decisions to bring Gordon Ramsay to Las Vegas and to launch Nobu not just as a restaurant but also a lifestyle hotel at Caesars Palace. Increasingly, it’s all about everything but gambling on the Strip.