Best Sign the Economy Is Turning Around

In the next couple of months, Las Vegas will break the all-time record for 12-month visitation, set in March 2008 with 39.2 visitors. So predicts Jeremy Aguero, principal for local research firm Applied Analysis. It’s a milestone to be celebrated. “Las Vegas largely repositioned itself after the economic downturn—lower price points for hotel rooms and trying to market itself to a broader base of consumers,” Aguero says. “In addition to that, as the economy started to recover, Las Vegas started to have a larger share of international visitation.” In other words, our reputation for being the first city to pick itself up after getting knocked down by a recession may have been sullied, but there’s still something to be said for our ability to sustain what makes Las Vegas a global attraction.