Best Tony Hsieh-Sponsored Project

The CEO of and head of the Downtown Project has a lot of plates spinning over Fremont East, including a planned retail/dining complex made from steel shipping containers and a new Zappos corporate headquarters in the old City Hall. But the project we’re most excited about is Eat, a comfort-food restaurant run by former Hard Rock and Paris Las Vegas chef Natalie Young. Now under construction in an apartment building at Seventh Street and Carson Avenue and expected to open in mid-September, Eat will serve breakfast and lunch only, and in so doing will fill two needs: It’ll bring daytime traffic downtown and sate our bottomless craving for fresh beignets. Merci beaucoup, Mr. Hsieh.