The well-oiled Tiësto marketing machine, and Insomniac is Glow-ing

If you’re like us, you began having Electric Daisy Carnival withdrawal as soon as the last beat dropped. Thankfully, we can get our next neon fix Oct. 7 at the inaugural Las Vegas GlowRun. Insomniac Events, the folks responsible for EDC, has teamed up with Vegas Seven parent company WENDOH Media for the 7K race downtown, complete with runners decked out in illuminated costumes. If you’re a more seasoned partier than a runner or walker, “You can dance it!” says WENDOH Media co-owner Ryan Doherty. Girl Talk is officially confirmed to play on one of the three stages downtown during the AfterGlow party following the race, plus booming music from art cars (artistically modified vehicles) along the route. A portion of proceeds benefit Aid for AIDS of Nevada. Visit GlowRun.com to sign up.

In other news, get ready for Tiësto lunchboxes, action figures and underwear—well, maybe only that last one. The brand that has become Tiësto expands its empire as the Wynn resident DJ teamed up with Guess for a limited-edition Tiësto wristwatch, slated for release in August; his Guess apparel collection for men and women debuts in October and our money’s on there being at least one deep V-neck tee. Also keeping Tijs busy is curating his new custom Club Life Spotify Artist App, which highlights his picks for single of the week and album and festival of the month, plus a chart of the hottest EDM tunes. When does this guy sleep?

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EDX Unmasked

DJ Profile

EDX Unmasked

By Deanna Rilling

In his signature black shirt and almost ubiquitous shades (this shot is the only time we’ve ever seen him without them), Maurizio Colella looks the picture of an international DJ chilling poolside before a gig. Under his moniker of EDX (or Enormous Diverse Xample), the Italian producer now based in Switzerland has become a familiar face to the Las Vegas club set through his residency at Marquee, next appearing July 21 at the nightclub. We caught up with EDX to compare music to pizza and to chat about his B-boy history and nerds of the Helvetic variety.

DTLV

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