From 100,000 to 1 million, Tao Group is racking up the fans

As the Internet has become more of an ethical battleground for the nightlife industry, the debate about the legitimacy of social-networking channels as measures of popularity and interest is growing more heated. Take the DJ Mag poll, for example, and accusations of DJs cheating to rank higher—and subsequently DJ Mag naming names. Then there’s MixMag questioning if DJs are buying “likes” for their Facebook and followers on Twitter.

Locally, though, one nightlife group just hit an online milestone the old-fashioned way, so to speak, with contests, promotions and giveaways as incentives for followers, plus almost daily interacting and engaging discussions related to nightlife culture and the venue. Congrats are in order for Tao Nightclub as the team recently hit the 100,000-fan mark on Facebook—the most of any nightclub in Las Vegas. But they’re not finished yet. Through Aug. 31, fans can visit and enter to win a chance to host Worship Thursdays just like a celebrity. A red-carpet photo shoot, a digital billboard and ad announcing the event, dinner for you and three friends, bottle service, a DJ shout-out, travel expenses for out-of-towners and a hotel stay are included.

And speaking of Tao Group milestones, Marquee Nightclub also just celebrated its 1 millionth guest on Aug. 3. Surprised at the door by the club’s mascot, Mr.Q, and a shower of confetti, one lucky lady was given the VIP treatment for the night in honor of the occasion.