Where: Miracle Mile Shops at Planet Hollywood, 369-2340.
The details: Founded on a snowboarding trip by Richard Woolcott and Tucker Hall in 1991, the Volcom concept of mixing clothing with art, music and athletics catapulted the brand into international success in the action-sports world. In 2008, the founders opened their first Las Vegas outpost subscribing to the philosophy —‘Youth Against Establishment’—and incorporating it into their clothing, creating a Featured Artist Series to cultivate new talent and supporting a change in the way youth culture is viewed. While in the store, take a break from shopping the brand’s casual wear, board shorts and high-end denim, and find a spot on the couch in the lounge. Listen to bands such as Pepper and Broken Gold who are signed to the brand’s music label Volcom Entertainment or watch extreme-sports videos featuring the company’s team of athletes snowboarding, skating or surfing.
Go there if … you want comfortable streetwear featuring creative designs from underground artists that make a statement without taking themselves too seriously.
Don’t leave the store without … Penny Skateboards from Australia ($100 for small and $120 for large in various block colors), the best-selling Equilibrium Backpack ($45) or the V.CO-LOGICAL Series Organic Cotton Top ($35).