What SHe Said …

Longoria’s new new girl-powered party place will feature a fashionable steakhouse and a splash of club drama

If it was ever a question whether Las Vegas caters to women, let the speculation be officially put to rest with the announcement of SHe, the newest dining and nightlife destination at Crystals in CityCenter and one dedicated to, named for and all about the ladies.

Moving into the Beso Restaurant and Eve Nightclub spaces (both closed as of Sunday), SHe is the product of a partnership between Landry’s (owners of Morton’s) and two of original concept’s owners, Jonas Lowrance and actress Eva Longoria. The venue will be managed by Epic Entertainment Group, which brings with it familiar industry faces Steve Gogolab, Cory McCormack and Shannon DuPont along with Landry’s sole owner, Tilman Fertitta.

Theatrical elements will play a prominent role when SHe debuts on New Year’s Eve—currently the only venue ringing in 2013 with a grand opening.

“We’ll put the experience back on the guests: You go there to see and be seen,” says Gogolab, Epic’s partner in charge of marketing and programming.

Upon entering SHe restaurant downstairs, guests will be greeted by a fashion show runway and multiple levels of dining, all the better for all that seeing and being seen. Executive chef Todd Mark Miller will create the dining menu, including an assortment of “modern boutique steak house” dishes and small bites appealing to ladies.

On the docket for the overhaul is an art-deco décor do-over courtesy of award-winning interior designer Charles Doell, also responsible for Vanity and Johnny Smalls at the Hard Rock Hotel, plus sets and features from Jeff Hall Design. The entrance will be moved from the mall to the CityCenter exterior, and renovations include an outdoor patio two times larger than the existing Beso patio.

Upstairs, immersive theatrical entertainment comes courtesy of Splash producer Jeff Kutash. Amid features such as rain curtains with 3-D projection mapping, cryogenic fog and seductive female performers, SHe aims to incorporate guests into the party in the boutique showroom. The windows looking out to CityCenter’s fountains will be covered to drive the focus back into the venue. Tiered seating surrounding a central dance floor affords all guests a view of the entertainment, which consists of five-minute vignettes throughout the night. To enhance the experience, renowned lighting designer Steve Lieberman is on board, plus a booming Funktion One sound system.

“The DJ is a conductor of the experience, the star is the guests,” Gogolab says. “The show happens around you.”

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