The Palms Gets Even More Social

Hot on the heels of the late-December opening of Scarlet, the Palms’ new micro-bar next to N9NE Steakhouse, the property is poised to welcome Social to the scene. Slated for a January 25 opening, the revamped center bar will focus primarily on whiskey. More than 30 varieties of the stuff will be available in flights and whiskey-based cocktails, including a barrel-aged cocktail program. Before you go all-in on a particularly spendy or unfamiliar sip, Social bartenders will happily pour you a little sample. Programming will include a sort of whiskey social club, meet-ups arranged around visiting whiskey dignitaries such as brand ambassadors and master distillers.

Social arrives at a great time in the Las Vegas mixology scene, with 2012 being a year that welcomed the Venetian’s Bourbon Room to the small cadre of whiskey-centric bars that already included Delmonico Steakhouse, Craftsteak, Casa Fuente and, of course, the Whisky Attic. This year, it seems, will continue the trend of hyper-focused watering holes—the new VDKA vodka bar at Encore and Light Group’s recently revamped Red Square come to mind, as do Public House and the impending Park on Fremont for beer, and Rattlecan for beer and a shot—as well as that of casinos opening micro-bars such as the Palms’ Scarlet, the Cosmopolitan’s Talon Club and the Hard Rock Hotel’s Ainsworth.

What do you think of this concept? Where do you go to worship whiskey? Tell us in the comments section below.

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