Wine has long been associated with miracles. Still, it’s hard to imagine a wine that actually preserves memory, but in a way, that’s what Wolfgang Puck’s wines do.
It’s no wonder that his 2011 Master Lot Reserve, a California sauvignon blanc won big at the recent World Wine Championships: The Beverage Tasting Institute honored Puck’s medium-bodied table wine—of grapefruit, passion fruit and apple aromas, and citrus and melon flavor—with a gold medal, as well as a 90-point rating and a Best Buy award.
So, how does this wine improve memory exactly? For each bottle of Wolfgang Puck Wines sold, a portion of proceeds goes to Keep Memory Alive, the nonprofit organization in support of the Cleveland Clinic Lou Ruvo Center for Brain Health. Puck supports the charity’s mission—to provide treatment and ultimately cures for patients suffering from neurocognitive disorders—in honor of his mother, whom he lost to Alzheimer’s in 2004.
“Since the inception of Keep Memory Alive, which actually started at Spago in Las Vegas, Wolfgang has been a remarkable partner and stalwart supporter,” says Larry Ruvo, founder and chairman of the nonprofit.
Not a sauvignon blanc fan? Puck’s label also produces a chardonnay, a red blend and a cabernet sauvignon. (The 2010 red blend and the 2011 chardonnay won silver and bronze medals at the 2012 San Francisco Chronicle Wine Competition, respectively.)
To do your part in the fight against Alzheimer’s, Huntington’s, Parkinson’s, ALS and other memory disorders, raise a glass at UNLVino’s Grand Tasting, 7-10 p.m. April 20, (UNLVino.com) or at the inaugural UNLVino Bar-B-Q, 11 a.m.-2 p.m. April 21.