Charitable Shakes

New milkshake shop is latest example of the trend towards ethical entrepreneurship

Socially-responsible business practices have hit the mainstream in recent years: For every pair of shoes Tom’s sells, they give one pair away to a child in need. H&M even got in on the action with a “Fashion Against AIDS” collection.

Now the products-with-purpose trend has helped inspire a local milkshake shop, For Goodness Shake, scheduled to open in June near West Flamingo and the I-215. Head to For Goodness Shake’s “Blending Bar” to build your own milkshake or smoothie, or pick one from the menu, and a donation will be made through Three Square food bank to purchase a meal for a hungry child.

It’s a commendable idea that will surely take some guilt out of milkshakes for many—and maybe inspire more local businesses to take creative approaches to social responsibility.

The next step would be to encourage a culture of transparency: What’s the actual donation amount for each pair of shoes, glasses or shake purchase, and how does it compare to the profit? Greater insight into actual social impact will separate the altruistic from the opportunistic. It’s easy for companies to position themselves as charitable. As consumers it’s our responsibility to make ’em shake on it.

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